The new LiveOne name captures the core of the brand's mission to be the one-stop platform for talent and fans alike for music, sports, esports, social media influence, lifestyle, podcasting, merchandise, publishing and technology. 'LiveOne' builds upon the brand heritage created by the founder of Westwood One and PodcastOne, which was acquired by LiveXLive in July 2020. Our new LiveONE name and the associated business unit brands of 'ONE' will further pull together our flywheel business model and collectively become synonymous with our mission to be the 'ONE' leading end-to-end talent-first platform creating, producing, monetizing, marketing, and distributing premium audio and video content across all genres and distribution outlets.' LiveXLive's original content business will be branded as 'StudioOne'Ĭommenting on the announcement, LiveXLive's Chairman and CEO, Robert Ellin, stated, 'We are excited to announce a rebranding of LiveXLive that reflects the evolution of our Company, its accelerated growth, and our vision for the future as 'ONE' brand.LiveXLive's merchandising business, CPS, will be branded as 'PersonalizedMerchOne'.LiveXLive's live music business, React Presents, will be branded as 'ReactOne'.LiveXLive's pay-per-view business is anticipated to be spun out as a separate public company and will be branded as 'PPVOne'.

LiveXLive's music subscription business, Slacker, will be branded as 'SlackerOne'.LiveXLive's podcasting business, PodcastOne, will remain branded as PodcastOne.Separately, LiveXLive also announced its intention to spin-out its existing pay-per-view business as a separate public company and its plan to distribute a portion of the new company's equity to LiveXLive's stockholders, anticipated to take place by March 31, 2022, in each case subject to obtaining applicable approvals and consents and compliance with applicable rules and regulations and public market trading and listing requirements.Īs part of LiveXLive's plans to rebrand its businesses as the 'ONE' brand, LiveXLive plans to rebrand its individual subsidiaries and businesses as follows:

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